What is the fake guru?

A fake guru is someone, usually in the online space, who promises a certain outcome based on the prerequisites of completing a paid course, coaching service, book purchase, etc. Its essentially, “I will show you how to achieve this desired result, but first, you have to do this.”

Do gurus make money?

They get a free lead, they try to get that lead to buy their products, and then they sell more of their products to their list, or they sell other peoples products as an affiliate. That is how the gurus and the multimillion dollar companies build online businesses.

How much money do gurus make?

In general, a lot of the top tier influencers are making anywhere from $300,000 a month to upwards of almost a million dollars a month depending on how big they are. Medium sized influencers a lot of the time are making a minimum of $10,000 a month upwards to probably $50,000 or $100,000 a month.