One effective online advertising strategy companies use is the CPA network, which stands for cost per acquisition or cost per action. Understanding what a CPA network is and how it operates can help you prepare for a career as a professional online marketer.

What is the difference between CPA and affiliate marketing?

CPA marketing is affiliate marketing with a twist. In CPA, you get paid for completing an action that could be as simple as getting a user to fill up a form or take any other desired action. Whereas in affiliate marketing, you get paid when somebody make a purchase. You get paid fast in CPA Network.

What is CPA digital marketing?

CPA in marketing stands for cost per acquisition or action and is a type of conversion rate marketing. Cost per acquisition refers to the fee a company will pay for an advertisement that results in a sale.

How do I calculate my CPA?

To calculate the cost per acquisition, simply divide the total cost (whether media spend in total or specific channel/campaign to acquire customers) by the number of new customers acquired from the same channel/campaign.