Yes, press releases are quick and easy to produce. However, your business will have greater success if you release them when you have something to say and spend a few more hours planning and writing them.

Are press releases effective?

In short, yes, press releases still work, though how they work and what makes them effective has shifted. Press releases used to be the most straightforward (and costly) way to let the media know what you were up to (i.e., what product, service, cause or event you were using to make an impact in the world).

Are press releases outdated?

The purpose of the press release is to communicate the details of a special announcement from the source. Press releases are therefore valuable in sharing that information in a quick and concise manner. However, the practice of press release distribution can be considered outdated.

Why press releases are still important?

Improving brand image. Because it has become so easy to publish and distribute a press release, companies can easily send out as many press releases as they want. Publishing more press releases more often is a good way to improve your brands image. Images help drive interest.

Do people read press releases?

A recent study found that 70% of reporters spend less than a minute reading each press release they receive. This is pretty damning and doesnt exactly fill us with confidence. In addition, the same study also revealed that only 28% of quotes featured in press releases are actually used.

Why do companies do press releases?

The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores. The benefits of press releases are clear but some limitations still remain.

How many press releases should I send?

Press releases that have a time-sensitive topic should be sent at least once-a-week while those that are not time-sensitive. For example, if you a company that is set to launch a new product, you would want to send releases weekly or daily around the date of the launch and shortly after the launch.

How do you end a press release?

How to end the press release. Signal the end of the press release with the word Ends in bold. After Ends, write For further information, please contact and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

What are the 5 Ws of a press release?

First Paragraph Most journalists know that the basic format of a press release includes the five Ws. Who, when, what, where and why information must be the core of any news story. In a news story, these facts are included in a concise and clear way.

What are the different types of press releases?

Heres a brief rundown of six common types of press releases:General News. This is the most common type of press release. Launch Release. Event Press Release. Product Press Release. Executive, Staff And Employee Press Release. Expert Position Press Release.Aug 21, 2017

Where do you send press releases?

Here are the most frequently used press release submission sites:Ein Presswire.prfire.Newswire.Presswire.PR Newswire.24-7pressrelease.com.PRWeb.

Why is 30 at the bottom of press releases?

It likely dates to the glory days of the telegraph around the American Civil War. The number 30 was used as the shorthand for “end” or “no more” in Western Unions “92 Code,” produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines.

Why are there ### at the end of press releases?

Three number signs/pound symbols (###), centered directly above the boilerplate or underneath the body copy in a press release, indicating to media that there is no further copy to come. Whichever symbol you decide to use, dont forget that it comes out of tradition and respect, and simply means…”The end.”

What are the 5 Ws in public relations?

Plenty of people have already heard about the five Ws before, mainly used for gathering information, no matter what the topic is about. These questions – what, who, why, when, and where, are usually used in research, from police investigations to research papers in school.

What is press release example?

A press release is an official (written or recorded) statement that a company makes to the news media, and beyond. We are talking about the same thing whether we call it a press announcement, a press release, or a news release.

What is the most common type of news release?

General News General News This is the most common type of press release. The idea behind a general news release is to generate traditional coverage in online and offline media.

Why do news stories end with 30?

Others claim the -30- comes from a time when stories were written in longhand — X marked the end of a sentence, XX the end of a paragraph and XXX meant the end of a story. The Roman numerals XXX translate to 30. The symbol supposedly was misread, changed to 30 and took root.

How should you end a press release?

How to end the press release. Signal the end of the press release with the word Ends in bold. After Ends, write For further information, please contact and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

What is meant by public relations?

The practice of managing the spread of information between an individual or an organization and the public.Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.The aim of public relations by a

What is 5ws and 1h journalism?

What are the 5 Ws? The Five Ws, Five Ws and one H, or the Six Ws are questions whose answers are considered basic in information-gathering. They include Who, What, When Where, and Why. The 5 Ws are often mentioned in journalism (cf. news style), research, and police investigations.

What are the three types of news releases?

Heres a brief rundown of six common types of press releases:General News.Launch Release.Event Press Release.Product Press Release.Executive, Staff And Employee Press Release.Expert Position Press Release.Using Press Releases Effectively.21 Aug 2017