The Guardian is closing its online dating service Guardian Soulmates because it is no longer viable. The service, which has about 35,000 free members and paid subscribers, will close at the end of June, it said.

Does Guardian Soulmates still exist?

We announced the closure on 14 May 2020 on the Guardian Soulmates site with a message to our soulmates: The end is finally here – after more than 15 years of online dating Guardian Soulmates will be closing this June.

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How much does Guardian Soulmates cost?

How much does Guardian Soulmates cost? A monthly subscription is £32 per month. You can also get a discounted rate if you purchase a three month subscription for £64 or a six month subscription at £96.

Why is Guardian Soulmates closing?

The Guardian is closing its online dating service Guardian Soulmates because it is no longer viable. The service, which has about 35,000 free members and paid subscribers, will close at the end of June, it said. The 15 years since its launch has seen the growth of global dating apps such as Tinder, Hinge and Bumble.

Where did Guardian Soulmates go?

Guardian Soulmates is closing down – and former daters who met their match on the platform are pretty forlorn about it. After 15 years, the premium dating site announced it will close at the end of June as its unable to keep up with fierce competition from free dating apps and sites.