While the free-to-use model may give dating sites a boost when it comes to building a user base, it wont bring in any revenue on its own, therefore they must incorporate other revenue streams into their business models such as working with affiliate networks, allowing users to exchange gifts, charging for premium

How does tinder make money if its free?

Turning free users into paying subscribers is at the core of the business of dating apps. Tinder gives non-paying users around 25 swipes per day. Tinder spreads its features into three tiers: Plus, Gold and Premium, which cost approximately $9.99/month, $29.99/month and $39.99/month respectively.

How does a free app make money?

In a nutshell, free applications make money from one of the following 8 most well-known monetization strategies: Advertising (via banner, video, native ad, interstitial ad, incentivized ad) Referral Marketing (Amazon) In-App Purchase & Freemium Model (PokemonGO)