A landing page is a follow up to any promises that youve made in your content. Essentially, its the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information or a deal, in return for providing contact information.

Where do I use a landing page?

10 Practical Uses for Landing PagesUse a landing page in every ad, PPC or offline, to lead people to a place to get more info.Use a landing page to drive people to your events.Use a landing page to enroll people in your email newsletter.Use a landing page to promote your new product launch.More items