How do dating apps make money? Subscriptions: users pay a fee for using the app for a certain period of time. Ads: apps generate money by selling space for ads to third-party companies. Premium plans: users pay a fee to unlock additional features.

How much money does the dating industry make?

Matchmaking and online dating has become big business, with dating services estimated to be worth $2.5 billion in 2015 and forecast to grow 5.1% per year to $3.2 billion by 2020.